American Investment Services, Inc.

Disciplined, Diversified, & Cost Effective

Sept. 2011 – The Best Alternative

Capital markets are reflecting bad news throughout the global economy. In the U.S. aggressive monetary and fiscal policy has served to stimulate fears of inflation and growth of the national debt, but little else. European policymakers face a debt crisis that threatens the viability of the European Union, and now growth in China appears to be slowing as well.

Dramatic market volatility can leave many investors to ponder: “What should I do now?” We take this opportunity to remind you of the advantages you have gained by subscribing to a newsletter published by an advisory firm that is wholly owned by an economic think tank dedicated to providing citizens with useful, objective analysis. Current events have not changed our philosophy or strategy, and we remain highly confident in our research and our approach to investing.

Economists are trained to view the world the way it is, rather than the way we would like it to be. Consumers, firms, and investors must choose among available alternatives, all of which entail tradeoffs. Though economists disagree on many topics, few if any dispute the fundamental notion that investors live in a world in which the pursuit of greater returns is impossible without the assumption of greater risk.

Your best alternative remains a well-diversified portfolio based on sound empirical research.

It might be tempting to sell your financial assets and go to cash. This is always a gamble as it requires guessing correctly twice, by selling when securities are about to fall in price and eventually buying in again, but not too late so as to have missed the rebound. This strategy is even more dubious now, considering that short-term interest rates are so low that after accounting for price inflation, negative returns on cash-equivalent assets are virtually certain.

Also In This Issue

Counterparty Risk: What Individual Investors Need To Know
Stocks, Inflation And Dividends
Sovereign Debt Ratings And Stock Returns
The High-Yield Dow Investment Strategy
Recent Market Statistics
The Dow Jones Industrials Ranked By Yield
Recommended Investment Vehicles